ABOUT US
The story behind Iconic Lapland
Iconic Lapland began at 88 Lifestyle, the travel advisory Bas and Linda founded in 2017 as 88 Jets, built on a background in corporate aviation and a single idea: that a guest should have one point of contact for everything a journey asks for. Over the years one destination kept returning. Lapland was not another entry in the portfolio but the place the team knew in the most detail, and that depth had outgrown a single line in a wider offering. Iconic Lapland was founded to give it the attention it asks for.
WHAT WE DO
Everything arranged before you arrive
Every journey is composed from the ground up: private lodges, guides, transfers, chefs and the quiet hours in between, none of it drawn from a template. A host is present in Lapland for the length of your stay, so most guests never need to ask for anything. What remains is the winter itself, and enough space to notice it.
Luxury beyond Lapland
Iconic Lapland is proudly part of 88 Lifestyle, a global luxury concierge network dedicated to creating seamless, personalized experiences wherever you travel.